Word of Mouth Marketing – A Neglected Online Marketing Partner

Word of mouth marketing has been around long before the dawn of modern electronic communications, and long before the Internet. It is therefore amazing to see that up till today, the two concepts are being seen as mutually exclusive and not complementary to each other.What is Word-of-Mouth Marketing?This form of marketing is often also referred to as Word of Mouth Advertising, which entails the process of actively encouraging and influencing an organic word of mouth discussion about a product, brand, resource, or even a specific corporate message or event. It is then left up to your employees, clients or customers to spread the news and advocate the core message. A more commonly used phrase for this, is to refer to it as viral marketing.It is well-known that it comes with the pros of being positively embraced if reaching an intended market. It does however have its cons if the message is unclear and has an intended bias to a certain group, whether racial, cultural, sexist, religious, rich, poor etc.Online marketing on the other hand needs little introduction as we are being bombarded with it daily via websites, social media and other digital media platforms. In more formal terms it is about capturing and extending the customer experience at crucial points. It is also about building a relationship and continuously adapting across different channels in order to reach specific customers.So where is the synergy between Word of Mouth Marketing and Online Marketing?The answer is undoubtedly with affiliate marketing which is about selling or promoting someone else’s goods and services and then getting paid for it. This can be either physical goods via Amazon or say digital goods via online marketing platforms like ClickBank. The affiliate simply searches for a product that has high external or personal appeal, then promotes that product or service and gets rewarded in some form or other.In many instances, companies encourage their workers to inform friends or families about new offerings and will issue discount vouchers etc. The employees in turn will be incentivised depending as per the level of engagement. In this instance, the marketing will most likely be Word of Mouth, but essentially the employee now acts as an “affiliate marketer” for the company.Online marketing has the potential to make people huge money irrespective of the very differences mentioned earlier i.e. race, gender, social standing etc. It has a very low barrier to entry and a multitude of companies to affiliate with. Another advantage is the global, reach so you are certainly not restricted to only marketing in your local or country geographical zone.If an affiliate marketer has a very good product and use a correctly executed word of mouth strategy as a free form of advertising, it will cost significantly less than any paid marketing channel. Potential buyers usually tend to search online for reviews and information before making a buying decision. A substantial amount however also relies on friends, family and colleagues before making the buying decision.It is therefore obvious that the vast potential of integrating the above two concepts has not been fully explored. I would suggest that people looking for methods on how to make extra cash, seriously consider getting a good grip on affiliate marketing, and using word of mouth to extend their client base.

Statistics Programming – Easing the Pain

Different sets of software are being developed everyday just to ease man with some of his technical works such as in the field of business. These programs are specially designed to make high speed calculations and analysis of the data and come up with a soft copy of information output that can be used instantaneously after the software processes it. Statistics is one of the most complicated clerical works of anyone who is studying or working in the field of economics, politics and even social matters. Statistics is deemed to be of importance because it gives a type of descriptive conclusion or interpretation that can be very precise depending upon the quality of data that has been gathered and the competence that is given to organize, interpret and represent that data. But even with the level of competence that a person has with regards to his statistical skills, there is still a probability that a miscalculation might be made and alter the holistic outcome of the statistics.

However, because of the rapid advancements of technology and the evolution of the functions that can be performed by the humble computer software developers has come up with a certain software program that can make ease any statistician of all their statistical tasks. The development of a program that is able to perform the task of organizing and interpreting statistical data was q revolutionary breakthrough when it comes to statistical analysis help. Statistics programming is defined as the systematic calculation of all the numerical data that has been downloaded into the system wherein it is organized basing upon the categories. These categories are classified upon the nature of the data that has been downloaded. After the process of organizing the data, it will be then interpreted numerically. This function of statistical programming helps to lessen the burden of work and also to maximize the output of a statistician.

Statistical program is composed of sets of languages. There are a total of 17 categories in a statistical program and these are the following;
• Analytica, ADMB
• Gretl, GAUSS
• Mathematica
• OxMetrics
• Quantum (Programming Language)
• Programming Language, SPSS, Symbolic Data Analysis, Sysquake, SAS (software and language), Speakeasy(Computation), SHAZAM (Software)
• World Programming System
• XLispStat

Each of these categories of Statistics Programs has their own unique sets of functions. Each one of it is capable of performing specific functions about statistics. The MATRIX LAB is one of the statistics programs that are widely used today. It is a program that is provided by a certain company that is said to be fully capable of solving ad coming up with solutions with regards to any mathematical or numerical problems that are fed into it. The MATLAB assignment helps not only statistics but also other aspects that majorly require the use of mathematical equations and solving. Because of these software programs, statisticians are given more time to pay attention to other details of the data and leave the organization and the interpretation of it to the statistics software.

IT Building Blocks: The Essential Elements of IT Foundation Management

Foundation Management defines the scope of a foundation by all of the technologies that contribute to the reliable, secure and compliant operation of the business. This definition requires ITFM to embrace all technologies regardless of who made them, what they are, or where they physically (or virtually) reside. All organizations have hardware and software from different vendors in their I.T. Infrastructure and most organizations have a mix of technology platforms. Because of this, Foundation Management cannot be achieved without the ability to bring any type of technology under systems-based management.The specific scope of a given Foundation is most often determined by the flows of information that are available and relevant to the achieving of a business goal. That business goal can be anything that is important to the business.In addition, ITFM is an essential part of the strategic CIO’s game plan behind providing the kind of leadership that addresses CXO concerns and supports the executive business role of the CIO. Foundation Management is a key imperative to protecting the organization’s Brand, delivering customer satisfaction, increasing margin, and by decreasing litigation and regulatory penalty vulnerability.In this regard, Foundation Management serves to protect the organization from the occurrence of negative events that can lead to financial loss or reportable negative incidents while creating the forensic evidence to prove such events or incidents never occurred in the first place; shutting down misplaced, frivolous or opportunistic threats.Flows of Information
ITFM recognizes that IT devices – both hardware and software – can produce information about their operational status, health, and activity in a number of different ways that often require specific technical capabilities in order to interact with that information. To meet this challenge, Foundation Management defines the management scope as “all flows of information relevant to the business goal at hand.”The “flows of information” concept enables ITFM to embrace a much broader set of technology than infrastructure or systems approaches do traditionally do – increasing the organization’s ability to perform proactive response to conditions that can adversely affect business operations before the adverse affect actually occurs. This also opens the technology management practice to devices that are not normally considered part of the I.T. infrastructure though they are imminently relevant to business goals.Non-Traditional Devices
By extending the scope of ITFM to technology traditionally not considered part of the I.T. Infrastructure, any other device (hardware or software) that can “talk” can become part of the Foundation Management strategy.For example, building security systems that may be an important part of an organization’s security and compliance practice can be incorporated into the Foundation. Fire alarms, power supplies, power delivery systems, lighting and HVAC may also be relevant and be incorporated into the Foundation to support systems reliability, threat detection, risk mitigation and cost management strategies.The same may be the case for industry-specific devices such as medical equipment or distributed utility systems with “smart” controllers capable of generating flows of information. The discerning factor in Foundation Management is not so much what purpose a device services, but whether or not it can produce a flow of information, and if so, is that flow of information relevant to the business goal.Location Independence
Considering that the scope of Foundation Management is driven by the flows of information that are available and relevant to a business goal, Foundation Management naturally extends across geographical boundaries. For Foundation Management to serve its purpose, both devices and people must be engaged in the Foundation wherever they may be – including multiple physical device locations, Cloud Computing centers, and people any where an internet connection exists.This even extends to virtualization where virtual machines “move” under the virtualization paradigm to different physical devices as needed to balance load and efficiently use available resources. Foundation Management makes no assumptions as to where devices, applications or data resides. Instead, Foundation Management acts from the perspective that the devices, applications and data that form a Foundation must be managed as a coherent whole regardless of where they are, where they were or where they may be in the future.In respect to people, Foundation Management meets the need for experts to provide Foundation oversight, conduct routine operations and perform remediation on the Foundation as a whole – or any part there of – regardless of where the expert is physically located. In this way, Foundation Management is able to reduce the cost of managing the Foundation with remote monitoring, management and remediation; provides the I.T. organization the tools it needs to develop a solid Foundation Management strategy; and supports even the most complex outsourcing scenarios with ease.Building Block – Real-Time (milliseconds)
The term “real-time” no longer has a definitive meaning that can be referred to when this term is used. Instead, the term “real-time” must be defined for each use-case where it is employed.For Foundation Management, that use-case is an elapsed time in milliseconds for detection of events that have occurred – applied across the entire Foundation.This is necessary in order to ensure that the Foundation can detect the events that are likely to affect the reliable, secure and compliant operation of the business early enough to perform remediation that in most cases can avert a disruption to business operations.Early detection often leads to remediation that is far less costly than the more extensive remediation efforts required to address issues in advancing stages of disorder or breakdown.Further, Foundation Management recognizes that the process of Detect, Diagnose and Treat (for all devices in the Foundation) must be optimized to the greatest extent possible to maintain Foundation health. Foundation Management embeds an optimized business process for Detect, Diagnose and Treat in order to minimize the cost to support the Foundation while providing the highest service level possible.Building Block – Forensic Evidence
Underpinning the entire concept of Foundation Management is the need to create comprehensive forensic evidence of events and actions. This is essential to the goals of security, compliance, and systems reliability.The term “forensic evidence” is used to denote records that are universally time-stamped, digitally signed, and system recorded. Further, these records must be unalterable – so that they can serve as demonstrable and definitive evidence of what has actually transpired within the Foundation as a whole and on each and every device within the Foundation.In Foundation Management, forensic evidence becomes a “living history” of the events that have occurred and actions that have been taken in relationship to these events. Foundation Management provides a baseline set of records that directly support the organization’s compliance and security objectives.The importance of this aspect of Foundation Management cannot be overstated. These records are the front-line defense of the organization in protecting the organization from regulatory penalties and opportunistic litigation – situations that routinely have a high associated cost to the organization for combating these threats and an exorbitant cost when the organization loses to such challenges. For example, class-action lawsuits regarding data privacy can easily reach into the millions of dollars.Building the forensic evidence of events and actions that occur in a Foundation provide that definitive set of records that can shut down opportunistic ligation and regulatory compliance probes cold. Not only does Foundation Management create these records, it also serves as the front-line defense to ensuring that the organization does acts in a way that meets operational requirements and resolves potential threats before they can become costly incidents of record.Including actions (documented down to the keystroke) in the forensic evidence strategy makes Foundation Management a closed loop system of record. While events tell part of the story, the actions that people take complete the story of what really happening and provide the organization with the transparency required to meet even the most aggressive litigation threats and stringent compliance requirements.