Effective Content Marketing Strategy for Small Businesses

Content MarketingIn this digital age, content marketing has become one of the most powerful tools for connecting with your targeted customers. Inbound marketing combines search, and social media services to exhibit your insight so as to draw more audience to your website. Top enterprise brands rely on content marketing agencies for their marketing strategies to execute on a global stage and stay organized.Many content marketing companies have sprouted up the marketing strategies to help brands educate and earn the trust of the audience. That’s why more than 80% digital marketing professionals advise business owners for strategic marketing in the year 2017 that will help increase sales and growth.Why Content Marketing Strategy.• Less expensive
• Enhance brand awareness
• Generate traffic to your websiteContent marketing is a process that requires regular, consistent delivery of focused content to increase your visibility and demonstrate your expertise. It’s important to document your marketing strategy that should include your goals, research, tactics, and metrics to get useful results.Below there are some points to go through that will make your content as the center of your digital marketing strategy.1) Make an authentic brand storyCreate content about your product or services that meet your customer interests, needs, and expectations. It is the most important part of content marketing strategy that helps to connect with your potential clients.A brand story must be real, authentic, and honest that describes your company existence, product description, brand names, titles, and taglines.If you don’t have a brand book or formal rules for preparing a brand story, begin by looking into similar brands over the Internet.2) Build brand awarenessYou can build brand awareness by highlighting the features and benefits of your product through marketing contents and promoting it on social media sites and other business sites.Writing fresh contents on your website or blog, creating infographics content, videos, animations, etc. are some of the practical ways that can drive-in traffic or convert the visitors on your site.3) Effective content marketing formatsWhile creating content, you should know the topic to write, and the format to use for business success. The content marketing formats contain the full range of contents used to resolve the customer issues at each stage with detailed information.Some of the marketing formats like blog posts, articles, reviews, video contents, newsletters, whitepapers, eBooks, etc. are very helpful in attracting new customers and closing leads.4) Monitor your sales performanceWithout appropriately measuring outcomes, you can’t know whether your marketing strategy for content is working. You can’t see the mix-ups, and can’t even recognize your chances.There are several content marketing metrics to focus on like website traffic, links, likes, shares, comments, sign-up, downloads and lead conversion.By measuring the right metrics on-and off-site content, you can easily set your objectives and desires and see the content marketing results.5) Paid Content PromotionPaid advertising platforms allow you to promote the content to a particular group of audience, qualified drive-in traffic, and leads, and develop your customer base. Paid ads are expensive and help you generate high ROI.Some of the paid advertising methods that used for promoting contents are Facebook advertising, Google AdWords, LinkedIn, Twitter, email newsletters, events, etc.Promoting your content via paid media or ads can help the targeted audience to notice your contents that result in better conversions.ConclusionMarketing will see a change towards being more customer centric rather than conceptual. People are getting hammered thousands of times a day by marketing now, and we need to make it accurate and relevant for them to take interest as well as actions. We are looking to find the niche market our customers are in rather than focusing on only what we do. These are some of the content marketing strategies that can help your online business presence.

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  • Cool India – Travel Tips

    If you’ve picked India as your travel destination, here are some cool India travel tips that would make your journey enjoyable and as smooth as possible.As with any other travel to a foreign destination, do research beforehand. Purchase a travel guide that has the basics that will be useful throughout the duration of your trip. This includes the weather, the language, currency, food, means of transportation and more importantly the culture. This will prepare you for the trip and will help you make adjustments if you have to.The appropriate clothing when traveling to India would be to wear light pants. Shorts are to be avoided so you are safe to roam the cities and towns of the country. A safe tip when traveling anywhere is to always seek comfort before fashion. Wear comfortable shoes like sneakers or flipflops rather than heels or any other sandals that would kill your feet.There are a lot of beggars in India. When you encounter them, it’s your decision to give them rupees or not. If you must, then give it to kids just before hopping into the car or you might get mobbed. It is not a requirement to give them alms.The black market is also prevalent in India. A good tip is to avoid them at all costs. You won’t get good deals and might just end up going to the Indian jail.When dining out, choose places that are packed instead of the empty ones. It’s okay to wait for a table rather than go to an empty place because this means that the food that the place serves might not be that fresh. If you have a picky tummy, then choose safe food choices like veggies rather than red meat. Red meat can cause greater damage to your body especially if it’s spoiled and India doesn’t have the best hospitals.Be sure to carry around first-aid materials and medications. It’s safer to drink your own meds than to buy from Indian drug stores. Don’t order Western foods except if it’s from big, well-known fast foods. This is because not everyone orders these types of food, and chances are – they might not be as fresh.To be safe, drink soda instead of water. If you must drink water, opt for bottled mineral water and be sure they’re sealed. You can never know if water from a foreign place is potable unless your stomach starts acting up.Make hotel reservations ahead of time. This will eliminate the worries of having a place to stay and will also avoid rip-offs. A lot of people in India might take advantage especially if they see that you’re a tourist.Don’t wear valuables when exploring the city. This is also part of the cool India travel tips because there’s no point showing off those flashy accessories. They might get stolen and you don’t really need them.Have a local tour you around the place. This is for your safety and will ensure that you don’t get lost or charged double the price, say for a taxi or food.

    Special Training For Brain Development Of Kids

    Many researchers have proven the fact that functioning of brain cells of infants is twice active as adult’s brain. Neurons are the brain cells that connect together and power of neuron have the potential of a PC. Connectivity of neurons decides the smartness or intelligence of individuals. In human, brain development and the learning ability of an individual is 50% in the first four years of age. The nerves of individuals are reduced as they grow up and this is why the 1000 trillion nerves present in an 8 months baby are reduced to 500 trillion as it grows up. A child that has given more opportunities to explore will be much smart.

    A majority of children, more than 90% of them use their left brain, but the imperative fact to remember is the right brain must also be utilized. Education system present in almost all the schools is designed to develop or use the left brain. Right brain is never the less significant because it is responsible for creativity, arts, feeling, imagination, visualizing, daydreaming, rhythm, holistic thinking and many others. Hence it is equally important to develop both side of brain. It is also most important to take steps to keep both the brain much active, by keeping them to perform analytically on an equal basis. It is the responsibility of parents to give activities to their children that ensures the involvement of both brain. If both brain used by children it is probable to enhance their learning power and they can also increase their brain power. If brain development programs are offered to children they can make most of the program and develop their skills to give work to both side of brain and remains high in intelligence level. Development of brain in human beings is based on the degree of how much it is used. If it is left unused there are more probabilities for individuals to lose as brain works on the basis of use it or lose it.

    To ensure the progressive brain development in children, it is the role of parents to introduce their children with a reputable brain development program. Most of the experts suggest step by step educational program to the children which is systemic and efficient. Nowadays it is very simple to find out a lot of schools which not only gives importance to academic program, but they also boost the creativity of children through their extracurricular activities. It is probable to search internet and get hold of relevant schools that present with a variety of activities to stimulate the brain and encourage the development of children. A total development program to stimulate mental activity of children is also found out in the online sites and parents can try out these activities with their children while they are at home. Getting education from a school that implements total development program is much beneficial. Search for such schools and secure admission to enhance the future of the children and boosts in brain development.