Effective Content Marketing Strategy for Small Businesses

Content MarketingIn this digital age, content marketing has become one of the most powerful tools for connecting with your targeted customers. Inbound marketing combines search, and social media services to exhibit your insight so as to draw more audience to your website. Top enterprise brands rely on content marketing agencies for their marketing strategies to execute on a global stage and stay organized.Many content marketing companies have sprouted up the marketing strategies to help brands educate and earn the trust of the audience. That’s why more than 80% digital marketing professionals advise business owners for strategic marketing in the year 2017 that will help increase sales and growth.Why Content Marketing Strategy.• Less expensive
• Enhance brand awareness
• Generate traffic to your websiteContent marketing is a process that requires regular, consistent delivery of focused content to increase your visibility and demonstrate your expertise. It’s important to document your marketing strategy that should include your goals, research, tactics, and metrics to get useful results.Below there are some points to go through that will make your content as the center of your digital marketing strategy.1) Make an authentic brand storyCreate content about your product or services that meet your customer interests, needs, and expectations. It is the most important part of content marketing strategy that helps to connect with your potential clients.A brand story must be real, authentic, and honest that describes your company existence, product description, brand names, titles, and taglines.If you don’t have a brand book or formal rules for preparing a brand story, begin by looking into similar brands over the Internet.2) Build brand awarenessYou can build brand awareness by highlighting the features and benefits of your product through marketing contents and promoting it on social media sites and other business sites.Writing fresh contents on your website or blog, creating infographics content, videos, animations, etc. are some of the practical ways that can drive-in traffic or convert the visitors on your site.3) Effective content marketing formatsWhile creating content, you should know the topic to write, and the format to use for business success. The content marketing formats contain the full range of contents used to resolve the customer issues at each stage with detailed information.Some of the marketing formats like blog posts, articles, reviews, video contents, newsletters, whitepapers, eBooks, etc. are very helpful in attracting new customers and closing leads.4) Monitor your sales performanceWithout appropriately measuring outcomes, you can’t know whether your marketing strategy for content is working. You can’t see the mix-ups, and can’t even recognize your chances.There are several content marketing metrics to focus on like website traffic, links, likes, shares, comments, sign-up, downloads and lead conversion.By measuring the right metrics on-and off-site content, you can easily set your objectives and desires and see the content marketing results.5) Paid Content PromotionPaid advertising platforms allow you to promote the content to a particular group of audience, qualified drive-in traffic, and leads, and develop your customer base. Paid ads are expensive and help you generate high ROI.Some of the paid advertising methods that used for promoting contents are Facebook advertising, Google AdWords, LinkedIn, Twitter, email newsletters, events, etc.Promoting your content via paid media or ads can help the targeted audience to notice your contents that result in better conversions.ConclusionMarketing will see a change towards being more customer centric rather than conceptual. People are getting hammered thousands of times a day by marketing now, and we need to make it accurate and relevant for them to take interest as well as actions. We are looking to find the niche market our customers are in rather than focusing on only what we do. These are some of the content marketing strategies that can help your online business presence.

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  • How to Discover an Online Job to Work From Home

    Would it be much better if you could work right in the comfort of your own home? Getting hired talent from around the world has contributed to my online success- to my website, my business and other areas of my life.The following are some of the advantages, among many others, having online work brings: giving you freedom to utilize your own time, taking a break anytime you want won’t be a problem as long as you finish your obligations, and providing personal space to be creative without worrying about anything.When you look for a job online, you will be presented with numerous opportunities and options. It’s uncomplicated to look for a job on the internet when you know where to look. Be sure to assess yourself first before applying for online jobs. You should first and foremost determine what type of skills you possess that can benefit others, and the extent of knowledge you have to be able to successfully perform specific online jobs.In this article, I will discuss three different websites that are good choices when you wish to begin generating money online from working precisely at home.First off is Odesk where various types of jobs abound. The site has a huge database and you can find just about any online job here like writing, web design, virtual assistance, data entry and so on. Because it is enormous, I can say that it truly is the most competitive out of all the online work websites that I will discuss. If you’re applying for a job at oDesk, expect that you can find about twenty additional applicants.It is not that uncomplicated to navigate either, but all it takes is some time to figure out how their whole system works and it will get less difficult. Odesk ranks first among the three sites I will discuss here.Rentacoder is the second site I will discuss. You will most likely find your first job in this site since, among the three, this site has the least number of people applying for a particular job. With a simple layout, the Rentacoder site undoubtedly is easier to navigate and comprehend. It’s also good that it allows providers to post work of all kinds, so finding work here from home is not that difficult to achieve.Lastly, Elance.com is an additional web page I would like to discuss. In the past, I would normally hire talent from this site for jobs that I had, but over the past year, I moved away due to poor performances I got from providers there (in my experience) and I found Elance to be extremely difficult to deal with. However, Elance has a good employment structure and has a quite tidy setup. Further, the site also has a huge database since there are lots of people posting different kinds of jobs. Therefore, the probability of a person finding a job would be higher.What is very good about these sites is that you’re continuously learning and acquiring new abilities with each task you take. If you don’t have any skills of merit, opt for work that you are interested in and learn about it on forums and through research. Patience is the key to success in these sites. You first have to build a good reputation in order for people to trust and hire you. Once you have done that, it will be easier for you to get hired and earn money right in the comfort of your own home.

    All About Healthy Lifestyle

    To you, the term healthy lifestyle might mean an uninteresting lifestyle rife with carrot juice, but that simply is not true. Having your body’s well-being in mind while living is not as hard as one might believe, it will definitely makes you live longer. Life is beautiful and you don’t want to bog yourself down with needless health problems. Today, your vital organs (kidney, intestines, heart, gall bladder, lungs, liver, stomach, etc) may be working well, but they may not be tomorrow. Do not take your good health today for granted. Take proper care of your body. Good health isn’t just about healthy eating and exercise – it also includes having a positive mental health, healthy self-image and a healthy lifestyle. A long road of happiness and enjoyment still awaits you with these changes if you do it right. Healthy living is within your reach, start it today. Sure, healthy living is a continuing commitment. But there are steps you can take right now that will make your today healthier than your yesterday and pave the way for healthy living tomorrow, too.

    Do you want to live a healthy lifestyle and leave your couch potato days behind? All you have to do is follow a few simple steps highlighted below:

    1. Exercise Whenever Possible. This does not necessarily mean stretching to aerobics a few times a week; you can do it as you go about your day, too. Instead of taking the elevator, use the stairs. Instead of driving to a place not that far away, walk. There are many things that you can turn into a workout when you have them in mind. If you wish, you can have you friends and family members join you in your tasks. The involvement of more people will help you to be able to keep yourself motivated. Not just a few times a week, but every day. Movement is life. Exercising daily brings incredible benefits to our health, including lowering of risk of diseases, increase of life span, higher bone density and weight loss. Increase activity in your life.

    2. Eat Healthy: This is very significant. You are willing to finish off that cake that a neighbor brought over; it will only lead you to trouble and undesirable pounds later. Look into recipe book that specialize in utilizing fruits, vegetables, and other healthy ingredients instead of giving in to sugary sweets. Fruits are a plethora of vitamins and minerals. Fill your palate with watermelon, apricots, avocado, apple, cantaloupe and so on.

    3. Cut Down on Stress. You are putting a lot of strain on your body when you worry, this can lead to health problems if left unchecked. Listen to comforting music, take time to relax and maybe go in for a hobby that will make you stay busy.

    You are not only benefiting yourself when you change your ways and adopt a healthy lifestyle, but also those who care about you. No matter what anyone might say, taking care of your body is of the utmost importance. Always remember, you are not meant to be a couch potato; not if you don’t wish to be.